Controlling Marketing Operations
A marketing automation platform (MAP), is one of the most important tools of any modern marketing organization. It enables your teams to streamline, scale, and measure marketing activities in ways that aren't possible with manual effort.
A properly functioning MAP should enable efficiency and time savings, allow for personalization at scale, provide a central hub for lead nurturing and management, and allow for data-driven decision making. A fine tuned MAP can offer a significant competitive advantage.
Choosing the right MAP for your business can be overwhelming. Most enterprise MAP's do not come fully customized for your brand, sales cycles, or marketing operations. Many barriers most companies face when onboarding a new MAP is customization of landing page and email templates, setting up custom nurture flows, contact migrations, and syncing data with a CRM. If you haven't already chosen an MAP for your business, we can also analyze and advise on the best platforms for your needs.
Digital Fusions can help with all of it so your business is ready to hit the ground running with everything already setup and customized to your needs. We have experience with Hubspot, Marketo, Pardot, and ActiveCampaign.
Contact us to learn more about our Marketing Platform services and consulting.
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