Alignment, focus, and personalization
A great Account Based Marketing (ABM) strategy differs from that of traditional marketing. ABM is a more focused approach going after high-value clients as opposed to casting a broad net. This requires clear goals and alignment, understanding your ideal customer profile, personalized content and messaging, and multi-channel engagement. Coordinated execution across channels is critical to a successful ABM strategy.
A lot of marketers consider ABM to be just another type of campaign. We consider that to be false, as a proper AMB strategy is executed over long-term and is focused on very strategic accounts. Traditional marketing campaigns often focus on acquisition only, where ABM extends to the entire lifecycle covering retention, upsell, and cross-sell opportunities. A campaign is a tactic, where ABM is a strategy.
Digital Fusions can help you build a multi-touch and multi-channel approach to your ABM strategy. This offers better alignment with the company's long term growth objectives, and allows for personalization at scale. We help you focus on accounts, not leads. So if your business is looking to close larger accounts, a proper ABM strategy could help you accomplish this better than traditional marketing campaigning.
Contact us to learn more about how we can help your business build and execute a stellar ABM strategy.
Focus on the accounts that matter
Talk with us about ABM
